COINBASE
Product design
2022
Building internal developer tools to improve crypto security at one of the world's largest exchanges.
CHALLENGE
Coinbase is the world’s second largest cryptocurrency exchange, with over 100 million users on the platform — so security is crucial in order to drive trust and adoption. Working in freelance partnership with Free Association and a remote team of Coinbase engineers, I designed specific internal products and features intended to prevent fraudulent behavior on the platform. More specifically, a developer tool for writing and testing rule-based logic for analyzing payments.
The existing interface delivered a poor UX and resulted in inefficient, error-prone processes that led to security flaws and a slower response time to potential fraud. The challenge was to recreate the experience based on user needs while also leveraging the company design system (CDS).
SOLUTION
We first met with lead Rule Analysts on the Risk Team at Coinbase to discuss current pain points and areas of focus. Key outcomes included search and easier overall navigation, as well as the ability for comments, versioning and role-based access control.
As we moved into design, we used this research to form the initial structure of the application while also testing various components within the system to see which existing patterns worked best in context. Working directly with the engineering team, we checked-in daily on progress while continuing to refine the product towards launch.
IMPACT
The final product drastically improves the overall experience while significantly reducing time and error for analysts.
The team was able to design and build quickly by adhering to the existing CDS, while also flexing it to its limits and creating new components when necessary that feel like a natural extension to the library.
CREDITS
In partnership with the wonderful folks at Free Association and Coinbase.
Max Ritt
Amiya Pathak
Selected work
— 2022
COINBASE
Building internal developer tools to improve crypto security at one of the world's largest exchanges.
UNQORK
Establishing the internal design system and visual direction for Alphabet-backed no-code platform.
SONAR
Crafting the web presence and product experience for startup scaling its mortgage software.
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Open for business & collaboration — Q2 2023
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