SONAR
Product design
Brand development
2022
OVERVIEW
Sonar is mortgage software built for the modern age — aiming to simplify the entire application process for both customer and loan officer. During this ongoing freelance partnership, I’ve designed the digital experience while helping to shape the brand and craft key features and patterns for the initial product launch.
Collaborating with the product and engineering teams, I provide visual and UI design support across digital touchpoints — including the marketing website, onboarding flow, shared component library, social assets and the internal software used by Sonar loan officers.
We continue to evolve the product direction — with plans on the upcoming roadmap to tackle the customer-facing dashboard as well as new customization features in order to further white-label the product.
CREDITS
Shoutout to Felix Hüttell for the logo design and helping to establish the initial brand foundations, and to Jenny Schmidt for the ongoing project management and UX support.
Felix Hüttell
Jenny Schmidt
Chris de la Motte
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Crafting the web presence and product experience for startup scaling its mortgage software.
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